.New Delhi: Dependence Retail prepares to expand Superdry into the athleisure portion which will definitely position it in direct competitors along with leading sports wear companies like Nike, Adidas and also Asics.Last year, the English manner company had inked a joint venture deal along with Dependence Brands for the purchase of Superdry's patent resources in India, Sri Lanka, and Bangladesh for u20a4 40 thousand (virtually 405 crore at the moment). Superdry's venture into the athleisure section in India will certainly be actually an initial for the company around the globe, along with a number of establishments readied to be opened all over India. Originally, the company will definitely sell clothes, and also later shoes after safeguarding BIS qualification." The provider has actually been servicing a retail format for athleisure items, which has observed a surge sought after due to the fact that the pandemic. It might take in French seller Decathlon additionally along with big layout shops, while Superdry sports will be actually mid-size establishments," mentioned a store driver familiar with the development.Reliance Retail performed not reply to ET's queries.Sales of leading sporting activities brand names have run in the past pair of years, driven by boosting recognition about health and fitness and climbing need for athleisure wear. Along with a populace of more than 1.4 billion, India is among the fastest-growing and largest international markets for sportswear and shoes companies.Most international brand names have been around in the country for more than two decades as well as have increased via partnerships along with cricket and various other sporting activities. The newer participants, nevertheless, have been actually placing on their own as pleasant lifestyle as well as routine sportswear brands. India is actually finding improving passion in sports including kabaddi, soccer, volleyball, hockey as well as badminton.Superdry went into the nation in 2012 in partnership along with Reliance Brands, a project of Dependence Retail Ventures Ltd (RRVL). RRVL has alliances along with individual manner labels in sectors like luxury, bridge-to-luxury and high-premium and high-street way of living such as Armani Exchange, Burberry, Bally, Canali, Diesel-powered, Gas, Hugo Manager, Hamleys and also Jimmy Choo, Valentino and also Balenciaga for the Indian market. Dependence Brands also got plaything store Hamleys in 2019.
Posted On Aug 3, 2024 at 09:31 AM IST.
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